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Welcome to Diversity Hair!

About Us

Diversity Hair is the original alternative hair extensions supplies store in the UK. A niche retailer of all hair extensions and complimentary products that were previously hard to find, or lacked in range.

Born in 2001 by Jenna under the old name 'Spookylocks', we catered to those wanting their hair braided, dreaded and extended in ways your average hairdressers did not offer. Our speciality being synthetic dreadlocks. By 2003 Jenna had fully qualified in loose hair extensions application with Prostyles Hair Ltd, and went on to become a trainer in her field. Shortly followed by qualifying as a professional certified stylist and colourist via training at the Goldwell Academy, Mayfair, London. She had the full works of hair styling to offer her clients.

In early 2004 after a name change to 'Diversity Hair', whilst looking for more unusual colours and materials to create some new synthetic dreadlocks, the idea was born to begin plans for an online retail store selling all the products alternative hairdressers and individuals needed in one place.

After years of careful planning and saving, Diversity Hair had its online store open in 2008 selling small amounts of Kanekalon Jumbo Braid, Alt materials and Dread falls. The business grew quickly adding lots of new products and gained a good reputation, but customers wanted more. So, in mid 2010 Diversity Hair got a makeover and added even more to the catalogue.

As the original alternative hair supplies company in the UK, we were the first to separate hair into brands, giving you information on exactly what you were buying, rather than just a colour option. We were the first to manufacture brand new unseen colours in high quality 100% Japanese K7 fibre. We were first to get 3+ tone multi-coloured High Heat Jumbo Braid manufactured for sale in the UK and we are also proud to have been the original designers of rainbow jumbo braid.

Our unique range of Special Effects hair, excited hair artists around the globe, and was perfect for adding to your creations to make them stand out from the the crowd... as if you didn't anyway! ;)

In late 2016, after having to take the decision to streamline website products due to increased manufacturing costs and the EU decision, Jenna decided to open a new private salon studio, and is offering training in extensions and her extension and colouring services to clients. For more information on this, see the Hair Services page.

In early 2017, after years of working with Prostyles Hair, Jenna was asked to join the new team at Prostyles Hair Ltd, as their Office and Training Manager. A dream position that she couldn't refuse. As a result of this, Jenna now takes on a limited client base at her salon still, and creates and runs the training programs at Prostyles Hair. Prostyles and Diversity Hair Products will remain available through the Diversity Hair website.

Mission Statement

'To encourage everyone to be who they are, and be bold enough to set their own trend'